太古の時代から文化を持つに伴い象徴化され、文様化されてきた自然の色，形。
時にデフォルメされ、時に省略されたそれらは同じく自然の産物のひとつであるヒトの生活に溶け込み、 ヒトの想いと共に文化として形を変えていく。
、、、、より、健康で美しく、より、幸せに。たくさんの愛に溢れて。
 
永遠の願いは太古の時代より変わる事無く続き、時代は進化する。
原始から続く変わらぬ自然の美しさを讃えて、自然素材の質感と、女性の身体を美しく見せるモチーフ、 色で表現する現代のsexiness を立体的なフォルムで表現。
 
The vivid and mesmerizing nature of color has been an undeniable force since the dawn of time.
As culture emerged, colors were imbued with meaning and value that informed human existence and our delicate balance with nature.
The wildly inventive zeitgeist of the times have deconstructed, reformed and reinvented the values of colors, while its universality and essence have remained timeless.
Color, together with natural patterns and designs illuminate our sense of health and beauty. These vivid elements orchestrate an intimate harmony of positivity and love.
 
Another Important Culture's new spring/summer collection is a bold exploration of our innate connection to nature’s unfading beauty.
Redefining modern sensuality through a playful manipulation of three-dimensional space, the items do poetic justice to the feel of natural raw materials. These bewitching combinations perform well in the collection to evidence the trace of primal beauty.